✅ Instructor-paced -Instructor-led on a course schedule

✅ Free Limited Access Optional upgrade available.

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

✅ What managing a firm strategically implies?

• • How one analyses the industry in which a firm competes?
  • How does a firm create competitive advantage?
  • How does a firm sustain its competitive advantage?

✅ Industry and competitive analysis

✅ Resource and competency analysis

✅ Analysing strategy across corporate and business levels